Local tourism rise (2)

09:31, April 27, 2010      

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New ideas

A major focus of the Chongqing tourism fair was innovation. Both new transport options and gimmicky promotions were all aimed at getting more out China's expanding domestic tourism dollar.

Chongqing Traffic & Tourism Investment Group (CQTTIG) announced plans to invest around 2 billion yuan ($290 million) to build 10 cruise ships and launch luxury trips on the Yangtze River to explore the Three Gorges, with the first ship scheduled for a May 2011 delivery. General manager of CQTTIG, Xiong Yinglin, said that the ships will be similar to ocean cruise liners, complete with helicopters and golf courses on deck.

Tibet Tourist Corporation is hoping to attract tourists by means of a wedding promotion. The corporation will choose 99 couples to take part in the promotion that involves holding a wedding and eight-day honeymoon in Tibet, experiencing Tibetan culture.

"Tibet has always been my dream destination and with the combination of a wedding and tourism, this activity promotion is perfect for me," said 25-year-old Sun Xin. She and her husband signed up as the first couple to take part.

Dali in Yunnan presented a real estate program at the fair in an attempt to promote property investment and tourism together, while Hainan was upselling property and golf courses with the aim of developing an international tourism island.

"With people having better lives, previous sightseeing options cannot satisfy the market," commented Luo Lu from Yunnan Province. Luo added that travel products now need to focusing on leisure and participation to cater to market demands.

The First China Yangtze River Three Gorges International Tourism Festival was also held as part of the fair to promote Three Gorges tourism. The festival saw Chongqing municipality and Hubei Province join forces in promoting the area together for the first time.

By Yue Hongyan

Source: Global Times/Agencies
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