Solo Party ends, as new era of youth literature magazines emerges

08:55, January 18, 2010      

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Chinese writer Han Han announced last week that his new magazine Solo Party, targeted at young Chinese literature fans, has been shelved.

The magazine ignited public controversy when a poster for the launch issue was released. The poster depicted a naked man with a gun and was criticized as being both pornographic and violent. Han Han admitted that his bold style had resulted in a halt in publishing proceedings.

"I want this magazine to enjoy more freedom than traditional magazines, but it is a pity that under the current publishing constraints in China, I find it too difficult to realize," Han said.

Another popular youth literature magazine, zuibookGuo, edited by post-80s generation writer Guo Jingming, has also run into trouble. Although enjoying popularity among young people, the magazine has been accused of being too bold and advertising driven.

Online rumors suggest that zuibookGuo will turn from a weekly magazine into a biweekly publication. Some insiders added that despite zuibookGuo's popular writers, sales of the magazine are far from optimistic.

Despite the setbacks of Solo Party and zuibookGou, many new magazines, especially those targeting young female literature fans, have emerged in recent years. Cinderella, 17 and Newriting are enjoying success in their target market with strong reputations for interesting stories and artistic designs.

In November, Enjoy Reading Era, the first professional female publication brand in China, launched Enjoy Reading magazine, which claims to have 200 writers, differing from others in the genre that usually base their sales and popularity on one famous writer.

Source: Global Times
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