Text Version
RSS Feeds
Home Forum Photos Features Newsletter Archive Employment
About US Help Site Map
SEARCH   About US FAQ Site Map Site News
  -Text Version
  -RSS Feeds
  -News Archive
  -Give us feedback
  -Voices of Readers
  -Online community
  -China Biz info
  What's new
PRC 60th anniversary film set to break box office record
+ -
08:18, September 29, 2009

 Related News
 At 60th birthday, Chinese in nostalgia of "red" arts
 Air China marks 20th anniversary of operation of Lhasa-Katmandu route
 "Cloudy With a Chance of Meatballs" triumphant from N. American box office duel
 Anniversary of Lehman Brothers' collapse
 Huge national flag for anniversary celebration
 Comment  Tell A Friend
 Print Format  Save Article
The star-studded film, "The Founding of a Republic," is on course to becoming the biggest ever domestic box office success for a Chinese mainland film after taking 250 million yuan (36.6 million U.S. dollars) since its premiere on Sept. 16.

"The box office is expected to hit 350 million yuan after the eight-day National Day holiday," Weng Li, spokesman with the state-owned China Film Group Corporation (CFGC), said Monday.

"Then the film will become the box office champion of the domestic film industry."

The movie recounts Chinese history from 1945 to 1949. About 200 established Chinese actors and directors, including Jet Li and Chen Kaige, participated in the film.

It was made to commemorate the 60th anniversary of the founding of the People's Republic of China (PRC), said director Han Sanping. Han is also the chairman of the CFGC.

The defending champion in the Chinese film box office is "If You are the One" directed by Feng Xiaogang, released on Dec. 18, 2008, which took in about 340 million yuan as of Jan. 24.

Weng attributed the success of the epic film to the blend of mainstream political values and marketing.

"The gathering of stars played the historical roles vividly," he said.

Prof. Yin Hong, of the School of Journalism and Communication of Tsinghua University, said the film could be considered an example of a politically-themed movies attempting to reach a wider audience through marketing.

"More stars mean more attention, which will attract the public," he said.

Source: Xinhua

  Your Message:   Most Commented:
Indian media stinks up public opinions
Which country has the most beautiful women?
World's top ten most mysterious and horrible spots
How do India's middle school textbooks portray China?
China denies entering other countries' airspace

|About Peopledaily.com.cn | Advertise on site | Contact us | Site map | Job offer|
Copyright by People's Daily Online, All Rights Reserved