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Three Chinese box office highlights this summer
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10:39, August 03, 2009

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The weather in July is hot and the Chinese mainland box office is flourishing. There are the following remarkable highlights:

No.1: Little white pig Mcdull pips three superstars to the post. The cartoon McDull Kungfu Ding Dong Ding has become the first "dark horse" of the summer season. This cartoon was released with medium exposure and investment, but has raked in 25 million yuan in the opening week, ranking first among domestic films.

No.2: Congratulations are in order for the new animated 3D release Ice Age: Dawn of The Dinosaurs, the third installment in the "Ice Age" series. This film grossed over 100 million yuan within 20 days of opening, making it the tenth film this year to surpass 100 million yuan at the box office. The promising Chinese film market and new 3D projection technology have driven this film's success. The sustained growth of China's film market has attracted wide attention from domestic and foreign investors. Ice Age: Dawn of The Dinosaurs was shown on a mere 800 3D screens in the North American market, the biggest market in the world. The film raked in over 100 million yuan within 20 days in the Chinese market, which has only 330 3D screens; making it hard to imagine what massive potential the Chinese film market has.

Related: Box office battle: Pig Mcdull barely beats three superstars

No.3: Harry Potter and the Half-Blood Prince has so far drawn even with the fifth Potter film, Harry Potter and the Order of the Phoenix. The Half-Blood Prince is the first film to exceed 100 million yuan at the box office in the second half of 2009. However, due to fierce competition over the summer, audiences have been divided by a number of great new films. Therefore, the target of 200 million yuan on the Chinese mainland may be hard to achieve, if it's lucky, it might reach 180 million yuan.

By People's Daily Online



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