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CCTV revamp unfolds more global news, sharp reviews
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09:47, June 24, 2009

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The nuts and bolts of the much-hyped CCTV (China Central Television) revamp are beginning to unravel. The two big changes CCTV will push through in news are, first, have greater, sharper coverage of international news and second, fortify news with comments and critiques.

To be introduced sometime in July, the new elements in CCTV's news channels are expected to win over a more mature and aware TV audience as well as browbeat growing competition from other media in the country.

To begin with, CCTV's prime news program, the 7 pm News Broadcast, will show up the changes. According to China Economic Times, the coverage on national leaders' activities and official conferences will be slashed, giving more room for news comments and critical voices. Meanwhile, there will be a more balanced coverage on domestic news and international news. During the half-hour news, the time-span of international news coverage will be increased from around 4 minutes to 8 minutes.

Yu Guoming, deputy dean of the School of Journalism and Communications at Renmin University of China, told the Global Times the increased thrust on international news was a timely step.

"China is rapidly integrating into the world's political, economical and cultural environment. People in China now have a growing thirst for the news around the world. Now the government too is willing to cater to the increasing demand of the people," said Yu.

Guan Fei, an editor from magazine, Around the World, has similar views. "I think Chinese people have a much broader vision now. For example, during this world financial crisis, they want to know how people in other countries are faring. They can access such information through better international news."

To buttress the news, opinions and comments will be appended along. Academicians and experts from different fields will be invited as special commentators, to analyze and interpret the news, which will be like a value-add to the news.

According to Yu, the changes are aimed at giving an edge to CCTV's in-depth programs.

Besides the reform in content, CCTV is now accelerating the process of internationalization. In addition to the six existing international channels, plans are afoot to open Russian, Arabic and Portuguese channels to reach to more diverse international population of China.

Source: Global Times



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