ABC launches new iPad app in Australia

20:24, May 27, 2010      

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The Australian Broadcasting Corporation (ABC) on Thursday launched the new ABC iPad app to deliver high quality content whenever and wherever people want it.

The free, custom-built ABC iPad app will feature a great range of ABC content and capitalizes on the functionality of the device. The app will be available to download for free from the iTunes store shortly after the release of the iPad in Australia.

Ian Carroll, Director of ABC Innovation, said the app is the latest offering in the ABC Mobile suite, which is aimed at making ABC content available on new and emerging platforms to audiences on the move.

"We believe that tablets will grow to be an integral part of our audience's lives, just as smart phones are now part of many people's day to day media consumption.

"Our audience regularly reminds us of their need to stay connected and we respond by ensuring ABC content is available to them whenever and wherever they choose," he said.

ABC Mobile was launched in March 2009 and is aimed at extending ABC content onto many mobile devices. The Mobile suite includes four free ABC apps for iPhone/iPod Touch, Android, Blackberry and some J2ME enabled Symbian phones. These apps have been very popular, with the ABC iPhone app alone recording 720,000 downloads since its launch in 2009.

Source: Xinhua

(Editor:王寒露)

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