Samsung to debut new cellphone products at CTIA wireless show

19:53, March 22, 2010      

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Samsung Electronics Co., South Korea's largest cellphone manufacturer, will introduce its new handset models at the annual CTIA wireless show in Las Vegas, as part of an effort to solidify its presence in the North American market, the company said Monday.

Samsung said it plans to unveil about a dozen new phones and its new mobile operating system, Bada, at the three-day wireless show beginning Tuesday, where J.K. Shin, the head of Samsung's Mobile Communications division, is also expected to deliver a keynote speech on the future of the mobile industry at the show's opening ceremony.

New products to be showcased at the CTIA exhibition include the full-touch based "Sunburst" and Qwerty-keyboard based "Strive," as the company will also open a separate booth for its online mobile application store, "App World," to let users and program developers actually try the programs, it added.

Samsung claimed the largest annual market share in the North American cell phone industry last year for the first time since it made its debut in the region 13 years ago.

The CTIA-Wireless Association, originally known as the Cellular Telephone Industries Association, was founded in 1984 by members representing all wireless communication sectors, and every year it hosts the largest industry show in North American with more than 1, 100 companies expected to participate this year.

Source: Xinhua
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