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Intel CEO says PC sales may rise "slightly up" in 2009
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14:55, September 23, 2009

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Intel Corp.'s chief executive Paul Otellini said Tuesday that PC unit sales for 2009 will end their decline and be "flat to slightly up."

"I think (the PC industry) is more than resilient, it's amazing," said Otellini at Intel's annual forum for technology developers in San Francisco in the United States.

PC unit sales suffer an industry slump that hit bottom in last year's fourth quarter and has gradually eased since then.

Mr. Otellini noted that many forecasters had originally expected a big drop in unit personal-computer sales for 2009, and most still call for a slight decline.

Intel stressed it will step up efforts to boost revenue from other markets beyond its core, maturing personal computer business. Otellini said that cell phones, software and so-called "embedded" chips would be crucial.

Intel rolled out a software developers' platform on Tuesday as part of its strategy to promote the use of its chips outside computer markets. The effort is designed to broaden the appeal of an Intel chip called Atom that is now mainly used in low-end laptops called netbooks.

Intel, which in June announced a mobile partnership with Nokia, is targeting small, Internet-connected devices and handsets with an Atom-based platform code-named "Moorestown," due out in 2010, and another, smaller Atom-based platform code-named "Medfield," due out in 2011.


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