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Windows to release new ad
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10:42, February 06, 2009

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Microsoft plans to start a new commercial during the Grammy Awards on Sunday that focuses on its Windows Live services.

The commercial, quoted in media reports Friday, serves as part of the company's overarching Windows ad campaign.

The new ad features a 4-year-old girl using Microsoft's Windows Live Photo Gallery. It's part of a new phase for the campaign, which Microsoft is calling "Rookies."

"The aim is to put a spotlight on how Windows enhances your life regardless of your age," one Microsoft representative told media.

Windows Live Photo Gallery is one of several free Windows programs that was put out by the Windows Live group. The program, along with Windows Live Mail, initially replaced similar--but less connected--programs built into Windows Vista. With Windows 7, though, Microsoft has stripped the e-mail and photo management programs out entirely, encouraging users to download the Windows Live programs instead.


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