China sportswear giant LI-NING partners with SKINS to launch gradient compression products

09:51, September 03, 2010      

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From mass-consumer goods to high-tech professional sportswear, China's top sports brand Li-Ning made a change to focus on the top athletes when they announced here on Wednesday their partnerships with Australian sportswear specialists SKINS by launching superior-quality LI-NING SKINS gradient compression sportswear in the Chinese market.

LI-NING SKINS gradient compression sportswear integrates advanced technology to provide powerful support to professional athletes and sports lovers alike, offering them a brand new sports experience.

He Chong, men's 3-meter springboard champion in Beijing Olympic Games, tried the new sportswear for the first time and did not want to take off.

"I felt uncomfortable at first when I put on the clothes because it's too tight, but now after one or two hours, I feel comfortable and I don't want to take it off," He said.

It is true that bio-acceleration technology is the biggest secret behind LI-NING SKINS gradient compression sportswear, which was tested by China's national diving, gymnastics, badminton, shooting and table tennis teams.

The technology combines special material with scientific tailoring targeted at a different parts of the body.

Over the past 20 years, LI-NING has carried out various forms of cooperation with world famous companies, including Michelin, DuPont, and 3M in the fields of design, research and development, and product development.

LI-NING has started brand revitalization recently and launched its previous target changing into top-level professional athletes.

It is the first time a Chinese sports brand to cooperate with an international high-tech sportswear in the fields of marketing and research and development.

Source: Xinhua


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