Indonesia mulls to develop sport industry

08:57, June 09, 2010      

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Indonesian officials are seeking opportunities to develop sports as an industrial sector that benefits the athletes, the businessmen and the public in general.

The conduction of the upcoming international-class Indonesia Open badminton super series is expected as the cornerstone for Indonesian businessmen to exercise business in sport events.

"We will design the championship venue as a place that engages the badminton lovers to explore the passion of this sport," Handojo, the Indonesia Open championship co-organizer, said on Tuesday.

According to Handojo, the upcoming badminton event will set a new standard for organizing an international sport event in the country.

The Premier Super Series carries obligation for the championship organizer to attract top players ranked from No. one down to ten.

In addition, the Premier Super Series must provide higher cash rewards for the winners.

The Premier Super Series in Indonesia next year will offer some 600,000 U.S dollars in total prize money, the second highest after the South Korea Open that has a prize money of 1.2 million U.S. dollars.

"With such a huge reward, players would be motivated to play seriously, win their games and the prize money. They can earn their living from being a professional badminton player," Handojo said.

The organizers can also take business advantages from the huge number of visitors and player's supporters who buy tickets, merchandises and use various services available in the venue. Apart from that, the organizers will benefit from sponsorship and TV rights sales.

"We are getting close to exercising professional sport management. We expect that it would enhance national sport business and athlete development programs," Handojo said.



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