National committee to boost expo standards

08:28, December 02, 2010      

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The Ministry of Civil Affairs (MCA) has approved a national committee to help govern exhibitions across the country, it was announced on Nov 25 during a National Exhibitors Day celebration at the Suzhou International Expo Center in Jiangsu province.

The establishment of the National Exhibition Work Committee shows the importance of the industry to transportation, accommodation, catering and tourism, said Wang Xuanqing, deputy director of the Commercial Services Administration under the Ministry of Commerce.

The new committee "is a reflection of the imperfect rules and regulations, lack of honesty in the sector, its small scale, insufficient economic strength and a lack of brand exhibitions," said Wang.

China's convention and exhibition industry has grown 20 percent annually since 1990.

Even though some 4,419 business and trade fairs were held in 2009 with total exhibition area surpassing 45 million square meters, the industry is still nascent compared with developed countries.

To strengthen the industry, the Ministry of Commerce has provided guidelines and support since 2004.

In 2009, the Ministry of Finance allocated special funds for small- and medium-sized enterprises to participate in exhibitions.

Suzhou has become an important conference and exhibit hub in East China with its Suzhou Expo Center and other large facilities, Huang Qin, vice-mayor of Suzhou, said at the recent ceremony.

According to the central government's Yangtze River Delta development plan, conferences and exhibitions will be increasingly important to Suzhou's economy, Huang said.

The city has more than 25 five-star and 80 four-star hotels, the third most in China.

The new Shanghai-Nanjing Inter-City Railway and the Shanghai-Beijing High-Speed Railway will further aid in Suzhou's development, Huang said.

He called on exhibitors across China to implement plans for healthy and rapid development of the industry.

Announced by the MCA's Mu Qiang, the National Exhibition Work Committee will help standardize the legal operations in exhibition organizers, set up an information network and conduct exchanges with foreign peers. It will also invite expert consulting.

The national work committee is the sole registered legal organization to manage and provide services for the sector, said Qin Yejun, director of its experts' committee.

Qin said he welcomes all exhibitors, organizers and exhibition centers to join.

Zhang Xiaolin, secretary-general of the Machinery and Auto Exhibition Federation, shared his views on development and responsibilities for exhibitions for China's independent brands.

Rapid economic development has also brought growth to China's exhibition industry, Zhang said.

China's machinery industry is a major exhibitor.

Among the various exhibitions and expos, nearly 60 percent are for machinery.

Influenced by the global financial crisis, exhibitions in Europe and the United States have suffered from reduced scale and visitors, but the industry is growing in emerging countries such as China and Brazil.

Although China was also affected by the financial crisis, it grasped the opportunity to expand its own the industry.

Exhibitions and expos for China's independent brands have great prospects.

Chinese industry is now transforming from made-in-China to created-in-China.

Source:China Daily


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