Government and experts predict strong future for exhibitions, conferences

08:27, December 02, 2010      

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During a National Exhibitors Day held in Nov 25 in Suzhou, Jiangsu province, industry insiders, experts and government officials shared their opinions on the exhibition sector's growth in recent years and development trend in the future.

Wang Xuanqing, deputy director of the Commercial Services Administration under the Ministry of Commerce

As a recently emerging service industry, the convention and exhibition industry in China is giving a great boost to the development of transportation, hotels, and tourism.

Statistics show that revenues from this industry, last year, surpassed 181 billion yuan, and accounted for almost 0.53 percent of China's GDP.

The Ministry of Commerce is responsible for the management of the convention and exhibition industry and has been overseeing its development since 2004. With a government subsidy of more than 30 million yuan up to last August, the ministry is supporting more groundbreaking conventions and exhibitions.

The ministry entrusts the National Exhibition Work Committee to formulate a vision for the industry, set industrial standards and analyze exhibition statistics.

Huang Qin, vice-mayor of Suzhou

Suzhou city attaches great importance to the development of the convention and exhibition industry.

With joint efforts by the government and marketplace, we are improving its climate.

We have held a number of influential conventions and exhibitions with great success, and the city has become an important convention and exhibition center in East China.

We will further strengthen the partnership and exchanges with the national conventions and exhibitions committee in the future.

Qin Yejun, head of the China Exhibition Work Committee

The China Exhibition Work Committee, the only entity officially registered in the Management of Nongovernmental Organizations to date, is involved in managing and providing services for conferences and exhibitions across China.

We make full use of the committee's abilities and hope our experts will display their talent and play an active role in planning, policy-making, setting standards, and in academic research for the rapid growth of China's conference and exhibition business.

Zhang Xiaolin, secretary-general of the Machinery and Auto Exhibition Federation

We must join hands to build up our own brand, and utilize resources in an effective and integrated way.

Statistics are very important as they are fundamental to establishing working standards.

Chinese exhibition venues enjoy good facilities, but lack interpersonal communication, which is more important. We often fail to provide convenience for the participants including interactive media, services, catering, Internet access and telecommunications.

Liu Haiying, general manager of China National Convention Center

China's economic strength has increased greatly over the past few years and its rapid growth has boosted the development of the convention and exhibition industry. Two major events, the 2008 Beijing Olympics and the 2010 Shanghai Expo, played an enormous role in enhancing the service capabilities of domestic sponsoring and hosting.

We believe that during the "12th Five-Year Plan", the service industry will gradually expand and the convention and exhibition sector will occupy a more important position. With continuous innovation, China's convention and exhibition industry will continue to prosper.

Chen Gang, president of Suzhou International Expo Center

One suggestion is to establish standards for the convention and exhibition industry.

We need unified and globally realized standards with an evaluation system. There should also be professional examiners.

China has taken actions to protect the intellectual property rights recently, with great domestic and world influence.

But, of course, problems still remain.

We need to further cooperate with government divisions in the future, including taxation, industry and commerce authorities.

I believe that the path to future development of the conference and exhibition industry will lead back to China.

Xie Yu, general manager, Beijing YASN Int'l Exhibition Co Ltd

Many foreign exhibition companies have cooperated with China's exhibition businesses and are looking for more opportunities in the business here. I keep gaining more experience from foreign companies.

In the process of garnering exhibition expertise and better modes from abroad, I have come to realize that cooperation requires the internationalization of the entire industrial chain, and not just the efforts of the organizers.

I suggest that the members of the international conference and exhibition association, and the elites in the entire industrial chain, go abroad to see for themselves and borrow better development modes from foreign countries.

Source:China Daily

(Editor:黄蓓蓓)

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