Standardization key to green food growth

08:11, November 01, 2010      

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Heilongjiang Agricultural Reclamation Zone (HARZ) is speeding up construction of green food production bases to increase its brand value and sharpen its competitive edge.

As China's largest green food center, the zone in Northeast China's Heilongjiang province boasts 11,500 sq km of organic farms.

The HARZ also has 60 production bases totaling 5,509 sq km and 20 national model farms, accounting for 20.5 and 11.5 percent of the nation's total respectively.

Standardization plays a key role in promoting modern agriculture, local officials said.

In accordance with national industrial criteria, the Heilongjiang Agricultural Reclamation Bureau has formulated a series of production standards for rice, beans, wheat and corn.

The bureau has also developed technical specifications for raw material selection, production and after-sale services.

A production monitoring network is currently under construction. The network will make it possible to trace the source of quality defects.

The central government has invested more than 69 million yuan in the zone's quality inspection centers in recent years.

A recent food safety project funded by the Ministry of Science and Technology between 2000 and 2005 won the provincial government's Golden Award for technological progress.

Every winter, authorities organize events to popularize the use of modern production techniques among HARZ workers and nearby farmers.

Several zone-based companies are now industry leaders, and promote their brands at the China Harbin International Economic and Trade Fair each year.

HARZ's Beidahuang ranked 65th on China's 500 most valuable brands list last year.

The brand has more than 200 sales outlets in major cities across the nation, and is looking to build a modern logistics network. Its growth is largely driven by exports.

In HARZ alone, 8,161 sq km of farming fields are reserved for export, and nearly 80 percent have been certified as organic.

The zone achieved $2 billion in foreign trade last year. Local agricultural company Jiusan Group's annual foreign trade surpassed $1 billion yuan.

Source:China Daily


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