Apple stores freeze iPhone sales; situation to improve after Nov. (2)

16:27, October 29, 2010      

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China Unicom: Situation will be eased after November

"The situation will be eased after November," one staff member from China Unicom told reporters. Currently, the iPhone 4 is basically out of stock in business halls. Unicom's customer service staff told reporters that currently China Unicom's 15 stores in Beijing set up a special iPhone 4 booking system. People need to first make an appointment in the business hall and then wait for notification. As to when the good will be available for pickup, it is hard to say.

Suning Appliance also has authorized stores for buying the iPhone 4. Reporters learned that the 16G models of the iPhone 4 in many Suning stores have sold out immediately. Insiders said that the supply cycle is only a week now recently, but only for reservation users.

The general view is that scalpers hoarding goods are behind the shortage. When the phone first came on the market, there were frequent reports of scalping and many scalpers gathered around the Apple retail stores. They almost took up all the bookings from retail stores. Now, the price that the scalpers ask is hundreds or even thousand of yuan higher than the sale price in the store.

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