Apple stores freeze iPhone sales; situation to improve after Nov.

16:25, October 29, 2010      

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Along with the opening of a simplified Chinese Apple online store, the sales model of the Apple iPhone 4 saw a second change in a month. Apple's brick-and-mortar stores have already suspended sale of the mobile phone products and other products that are on sale normally. But exceeding all expectations, there is now no supply of the iPhone 4 at Apple's online store.

People cannot buy iPhone 4 online or offline.

Apple launched its official online store in China on Oct. 27, saying it is the easy way to buy products online, such as iPhone 4 and iPad. Reporters found yesterday on the iPhone online order page that only the 8GB model of iPhone 3GS can be ordered, but the 16GB and 32GB models of the iPhone 4 are out of stock.

A reporter had successful made an order and bought an iPhone 4 earlier, and the delivery time was shown as one to two weeks. A netizen said that he had also successfully ordered an iPhone 4 in the afternoon of the day before yesterday.

Are the orders are full in the short term or are there really no goods in stock? Yesterday, an Apple public relations official only said that it is taking the online information as usual and did not disclose other conditions.

Beijing currently has two Apple retail stores. Sanlitun Apple Store staff told reporters that the store has suspended sales of mobile phone products.

"All mobile phones are now sold through the online store and customers must pay the money after the order is made, then the company will distribute it to the designated place for free," the staff member said.

This means that Apple's sales model for the iPhone 4 once again changed. Since it began selling last month, the iPhone 4 was a hot item, and the price was driven up by scalpers.

On Oct. 8, Apple started to require online reservations in China and limited purchase to one per person per day. People must book online first and then go to the store to pick up the goods. Since that time the store has always displayed a sign saying the iPhone is not in stock.

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