MOFCOM: Drop in rural appliance sales normal

13:40, May 20, 2010      

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The decline in sales of home appliances to the countryside is due to normal seasonal fluctuations and not the cooling of the "home appliances to the countryside" policy, said Yao Jiao, spokesperson for the Ministry of Commerce (MOFCOM), while addressing the month-by-month decline in the sales volume of home appliances to the countryside.

MOFCOM's latest statistics show that the sales volume of home appliances to the countryside in April 2010 stood at 10 billion yuan, down nearly 19 percent compared to March 2010. Yao explained that the volume of sales in rural areas has an obvious seasonal influence and major volatility.

"The increase or decrease of the monthly sales volume is caused by many factors and it cannot embody the overall development trend. It is irrational to come to a conclusion that sales of home appliances to the countryside are on the decline based only on data from one or two months. We should only make judgments after a certain period of time."

Yao said the sales volume of home appliances to the countryside from January to April in 2010 has increased by 514 percent compared with the same period of last year, and 30 percent compared with the months from September to December of last year. Therefore, the effect of the "home appliances to the countryside" policy is not decreasing, but show a significant upward trend. Yao believes that this is a sustainable policy.

By People's Daily Online

(Editor:黄蓓蓓)

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