Big brands cash in on China's bling obsession

09:50, April 04, 2011      

Email | Print | Subscribe | Comments | Forum 

Private jets, elite villas, vintage wines, one-of-a-kind jewelry, and glittering watches set with colored diamonds are transforming the Chinese beach resort into a luxury hot-spot.

In Sanya City, south China's Hainan Province, a four-day event, the Hainan Rende-zvous, which kicked off on April 1, is providing Chinese luxury-hungry consumers an intimate interacting with world-class showoffs from 195 companies.

Having been flirting with the idea of owning a yacht for almost two years, a businessman, surnamed Chen, flew all the way from eastern Zhejiang Province hunting for the vessel in his dream at the Hainan Rendezvous.

A yacht priced at three million yuan (458,106.2 U.S. Dollars) caught Chen's eye.

"The price is reasonable enough for me and, more importantly, I really love the design," said Chen, excited.

A window displaying a Chopard necklace with more than 3,000 diamonds was wowing the visitors with its dazzling glamour and extremely high price.

Zhang Zhiyuan, shopkeeper of the Chopard Beijing department store, said the Swiss manufacturer has shipped 200 million yuan worth of watches and jewelry from Europe for this show.

"The sales far exceeded our expectation. We have received hundreds of customers in the last two days and some items, such as sun glasses and watches, sold very well." Zhang said.

【1】 【2】 【3】

  Weekly review  


  • Do you have anything to say?


Special Coverage
  • Survey for 2011 NPC and CPPCC Sessions
  • Focus On China
Major headlines
Editor's Pick
  • Vistors enjoy cherry blossoms in Taiziwan Park, Hangzhou
  • Soyuz TMA-21 spacecraft transported to launch pad
  • Iranians celebrate Nature Day in Mashhad
  • Azarenka defeats Sharapova for second Miami title
  • Mobile hospital donated by China comes into service in Chongwe, Zambia
  • 6-day 2011 Seoul Fashion Week ends
Hot Forum Dicussion