Booming time for auto after-sales market

11:13, June 20, 2011      

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Maintenance service being conducted at an auto after-sales store in Nanjing. (Photo / China Daily)

The growing number of car owners in China is proving to be a big attraction to the after-sales market in the almost two years since sales boomed.
Observers expect a surge in demand as automobile ownership increases - a development that one company in particular hopes to capitalize upon.

In 2003, Mondial Assistance China was the first wholly foreign-owned roadside assistance company to enter the Chinese mainland. In April it renamed itself Allianz Global Assistance China, becoming the first company in China to have launched a rebranding campaign globally. It has been part of Allianz Group for more than 10 years. Munich-based Allianz Group is one of the leading specialist assistance and insurance providers worldwide.

"As the first country to launch the rebranding campaign, I'm very confident that the growing automobile sales market in China will offer huge potential for our company's development," said Christophe Aniel, chief executive officer of Allianz Global Assistance China.

Allianz cooperates with many well-known global and local automobile manufacturers, including Mercedes-Benz and China's Changan Automobile.

China's automobile production rose 32.44 percent from 2009 to 2010 to 18.26 million units, with sales of 18.06 million units last year, according to statistics released by the China Association of Automobile Manufacturers in January.

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Source:China Daily
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