17 Chinese brands listed among world's 500 most influential

16:33, December 24, 2010      

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The world's leading consultant of brand valuation and marketing strategy, the World Brand Lab, released Thursday in New York the name list of the world's most influential brands, in which 17 are Chinese.

And right among the top 100, they are: China Central Television (CCTV), China Mobile, Industrial and Commercial Bank of China (ICBC) and State Grid.

A little further on but still positioned among the 500 are Haier, Lenovo, Bank of China, China Life, Chang Hong, China National Petroleum Corporation (CNPC), Huawei, Air China, China Petroleum & Chemical Corp (Sinopec), Sinochem, People's Daily, Tsingtao Brewery and China Telecom.

Topping the list was, unsurprisingly, Facebook with its multi-hundred million users, and following was Apple Inc. Microsoft, last year's crowned, grabbed a still-coveted third place.

Together, the brands represent a total of 28 countries and the US has the most of them on the list, with 237. France and Japan lined behind with 47 and 41 each. China ranked seventh.

The list covered 49 industries; the media industry maintained its leading position with 37 brands, while the overall rankings of companies in the industry slid. According to Stephen Woolgar, member of the lab's team of experts, the financial industry saw slim prospects due to the highly influential last year's crisis.

Moreover, young faces show more presence year-by-year, with 221 out of the 500 being on spot for over 100 years. For China's, only Tsingtao Brewery is secular, and among its youngest, are China Telecom and State Grid

Ravi Dhar, a professor of management and marketing at the Yale School of Management, said that the development of internet information technology and the reform of concepts and channels of the brands' marketing have shortened the time to their popularization. Previously, setting up a world-class brand would consume at least 20 years, feat that can be achieved now in a little over two years.

Yuan Haodong, president of the World Executive Group, pointed out the main problem is that Chinese brands are not able to meet different demands of developed economies, and therefore they cannot build the same brand value in overseas market as they do in China.

The brands were picked based on their market share, brand loyalty and global leading power.

Source: Global Times
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