China Unicom to launch Uphone

16:57, November 19, 2010      

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Because China Unicom possesses the conditions to establish platforms such as app stores, it will launch the smart phone Uphone as its independent brand at the end of 2010, Zhang Zhijiang, general manager of the Technology Department of China Unicom, said on Nov. 18. The Uphone will mainly target the low-end market, while Apple's star product, the iPhone, will target the high-end market.

According to sources, the Uphone is mainly customized and produced by three enterprises, namely Huawei, Inventec Appliances and ZTE Corporation. In 2009, China Mobile launched the Ophone, with their self-developed operating system, to solve the predicament of the extreme shortage in TD terminals. Afterwards, China Mobile launched in-depth customization cooperation with more than 40 global manufacturers regarding the Ophone and launched several types of the Ophone in the market.

China Unicom has been planning to launch the Uphone to rival China Mobile's Ophone. Zhang said that the focus of the current competition in the telecommunications industry is the rapid development of mobile Internet. The greatly-increased data traffic is both a cost and an opportunity for operators. China Unicom's "Wo Store" and Uphone are products that aim to improve users' experiences on China Unicom's platform.

By People's Daily Online


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