Baidu site notches 90m hits

09:22, November 18, 2010      

Email | Print | Subscribe | Comments | Forum 

Riding on the coattails of its parent company, Baidu Inc, online video-on-demand company QIYI announced Wednesday that it had recorded about 90 million users in October alone, according to an online research report.'s rapid growth, taking place over just seven months since the firm was launched, has been attributed to its Web links to China's biggest search engine,

  The site's 90 million hits last month were announced by Millward Brown Digital, a research firm.

  It was the first time since QIYI's April 22 launch that it has released its online traffic figures. The company's website claims all its contents, including HD movies, TV series, documentaries and cartoons, strictly adhere to copyright laws and regulations.

  QIYI CEO Gong Yu said at a press conference Wednesday that he attributes the user growth to the massive investment and support provided by Baidu.

  "When Internet users search for the TV series A Dream of Red Mansions (a fictional Qing Dynasty-era story) on Baidu, QIYI's videos appear at the top of the page," Gong said.

  The company recently spent 50 million yuan ($7.54 million) to add a system designed to avoid bottlenecks in 30 major cities. "It is really a huge amount of money ... but it is worth it because it improves the user experience," Gong said.

  High costs including from purchasing copyrights and technology improvements, coupled with low advertisement income, are some of the major challenges for domestic video websites. Gong said he expects QIYI should break even in three years.

  And dozens of big advertisers, including Sony and Adidas, have already signed contracts with QIYI.

  Given the site's growth rate, Gong speculated that QIYI will list overseas within five years.

Source: Global Times


  • Do you have anything to say?


Special Coverage
  • Premier Wen Jiabao visits Hungary, Britain, Germany
  • From drought to floods
Major headlines
Editor's Pick
  • Chinese Navy soldiers hold an evening party marking the upcoming 62nd National Day aboard Chinese Navy hospital ship "Peace Ark" in the Pacific on Sept. 28, 2011. The Chinese National Day falls on Oct. 1. (Xinhua/Zha Chunming)
  • Photo taken on Sept. 30, 2011 shows the crowd at the plaza of Beijing Railway Station in Beijing, capital of China. The railway transportation witnessed a travel peak with the approach of the seven-day National Day holidays on Friday. (Xinhua)
  • A man wearing high-heel shoes takes part in the 3rd annual Walk a Mile in Her Shoes, an event when men literally walk in women's shoes to raise awareness about ending violence against women, at Yonge-Dundas Square in Toronto, Canada, Sept. 29, 2011. (Xinhua/Zou Zheng)
  • Photo taken on Sept. 29, 2011 shows a cargo ship in danger on the sea near Zhuhai City, south China's Guangdong Province. Cargo ship Fangzhou 6 of Qingzhou of southwest China's Guangxi Zhuang Autonomous Region lost control after water stormed into its cabin due to Typhoon Nesat on the sea near Zhuhai Thursday, leaving 12 crew members in danger. Rescuers rushed to the ship and saved them by using a helicopter. (Xinhua)
  • Actress Gong Li poses for L'Officiel Magazine. (Xinhua Photo)
  • Demonstrators from the Occupy Wall Street campaign hold placards as they march in the financial district of New York September 29, 2011. After hundreds of protesters were denied access to some areas outside the New York Stock Exchange on September 17, demonstrators set up a rag-tag camp three blocks away. Zuccotti Park is a campground festooned with placards and anti-Wall Street slogans. The group is adding complaints of excessive police force against protesters and police treatment of ethnic minorities and Muslims to its grievances list, which includes bank bailouts, foreclosures and high unemployment. (Xinhua/Reuters Photo)
Hot Forum Discussion