Starbucks brews up Yunnan flavor

09:08, November 15, 2010      

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Starbucks Coffee Company plans to set up its first coffee bean farm in southwestern China’s Yunnan Province, according to a memorandum of understanding signed by the coffee giant, Yunnan Academy of Agricultural Science and the municipal government of Pu’er on Friday in Kunming.

Starbucks said that the decision aims to introduce high-quality coffee and increase the income of coffee farmers in Yunnan.

  Executives of Starbucks, including its CEO Howard Schultz and Wang Jinlong, senior vice president and chairman of its greater China division, paid a visit to an experimental coffee farm in Pu’er on Saturday.

  Schultz talked with Li Zhongheng, the director of the experimental farm, and asked about the features of local coffee and the living conditions of local coffee farmers.

  Li, who is 73 years old, told Schultz that after retiring from the local government as an agriculture official 10 years ago, he began training local farmers in how to grow coffee and prevent disease in the plants.

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