'Pleasant Goat and Big Big Wolf' goes international

09:47, October 20, 2010      

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Creative Power Entertaining (CPE), owner of one of the most popular recent cartoons, "Pleasant Goat and Big Big Wolf" in China, signed an agreement Monday with Buena Vista International (BVI), Walt Disney's publisher for the broadcasting rights of the latest 100 collections of the above-mentioned cartoon film to 52 Asia-Pacific countries and areas via Disney's broadcasting channels.

The 52 areas include India, Australia, New Zealand and on and the cartoon will be broadcast in English as well as more than 10 local languages.

The Chinese-made cartoon launched in January 2009, had a good performance in the country. While Liu Manyi, general manager of CPE, disclosed that the company itself didn't profiteer much; and if China's cartoon industry aims high at making profits, it will need to set up partnerships with the market overseas.

"This is a milestone in the development of the country's animation industry," said Zhang Xinxiong, director of a research center in Guangdong. And the agreement marks the first time for a Chinese cartoon publisher to cover such a vast area in the Asia-Pacific Region, Zhang added.

Source: Global Times


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