New policy aims to thwart iPhone scalpers

16:29, October 08, 2010      

Email | Print | Subscribe | Comments | Forum 

In order to stop scalpers, Apple China implemented a new policy limiting each customer to one iPhone 4 per day, and customers must book online in advance, according to the new purchasing process released on its official website on the evening of Oct. 7.

In addition, customers are required to show their resident identity cards or passports of the People's Republic of China when purchasing the iPhone 4.

Apple's iPhone 4 has been highly praised by the vast numbers of Apple fans since it was introduced to the Chinese mainland market. A number of scalpers took this opportunity to buy large quantities of the phone and as a result, the phone was sold out in various retail stores during the Golden Week of the Chinese National Day holidays.

Reporters used the online booking system for the iPhone 4 and successfully booked one on the evening of Oct. 7. Reporters found that the booked delivery time was accurate to half an hour through using the booking system.

However, when reporters tried again to book online around 10 a.m. on Oct. 8, they found that the booking results showed "no available bookings" on Oct. 8 and Oct. 9 in the Apple retail store located in Xidan Joy City. The system also reminded reporters to try again the next day. Meanwhile, the official Apple website also reminded customers that "as the number of reservations is large, we can only help you to purchase at the booking time you have confirmed."

Apple's iPhone 4 was introduced to the Chinese mainland on Sept. 25 and the company adopted multiple sales channels simultaneously. Apple retail restores sold bare mobile phones of the iPhone 4 priced at 4,999 yuan for the 16GB version and 5,999 yuan for the 32GB version. The contract version from China Unicom was also available at China Unicom authorized business halls and at Suning Appliance stores.

The booking method was also adopted when the ample supply of China Unicom iPhone 4s were sold out and unable to meet the needs of customers. Customers then needed to make appointments at the China Unicom business halls or authorized iPhone stores in Suning Appliance stores.

By People's Daily Online


  • Do you have anything to say?


Special Coverage
  • Premier Wen Jiabao visits Hungary, Britain, Germany
  • From drought to floods
Major headlines
Editor's Pick
  • Chinese Navy soldiers hold an evening party marking the upcoming 62nd National Day aboard Chinese Navy hospital ship "Peace Ark" in the Pacific on Sept. 28, 2011. The Chinese National Day falls on Oct. 1. (Xinhua/Zha Chunming)
  • Photo taken on Sept. 30, 2011 shows the crowd at the plaza of Beijing Railway Station in Beijing, capital of China. The railway transportation witnessed a travel peak with the approach of the seven-day National Day holidays on Friday. (Xinhua)
  • A man wearing high-heel shoes takes part in the 3rd annual Walk a Mile in Her Shoes, an event when men literally walk in women's shoes to raise awareness about ending violence against women, at Yonge-Dundas Square in Toronto, Canada, Sept. 29, 2011. (Xinhua/Zou Zheng)
  • Photo taken on Sept. 29, 2011 shows a cargo ship in danger on the sea near Zhuhai City, south China's Guangdong Province. Cargo ship Fangzhou 6 of Qingzhou of southwest China's Guangxi Zhuang Autonomous Region lost control after water stormed into its cabin due to Typhoon Nesat on the sea near Zhuhai Thursday, leaving 12 crew members in danger. Rescuers rushed to the ship and saved them by using a helicopter. (Xinhua)
  • Actress Gong Li poses for L'Officiel Magazine. (Xinhua Photo)
  • Demonstrators from the Occupy Wall Street campaign hold placards as they march in the financial district of New York September 29, 2011. After hundreds of protesters were denied access to some areas outside the New York Stock Exchange on September 17, demonstrators set up a rag-tag camp three blocks away. Zuccotti Park is a campground festooned with placards and anti-Wall Street slogans. The group is adding complaints of excessive police force against protesters and police treatment of ethnic minorities and Muslims to its grievances list, which includes bank bailouts, foreclosures and high unemployment. (Xinhua/Reuters Photo)
Hot Forum Discussion