New Phaeton hits the market in China

09:05, September 21, 2010      

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The Forbidden City in Beijing, the country's seat of imperial power for 490 years, welcomed another form of royalty on September 19 - the latest Volkswagen handmade premium Phaeton model.

The first market launch for the Phaeton in China reflects the importance of the nation's booming luxury car market, now the fastest growing in the world.

According to market research firm JD Power, China's luxury market will hit 580,000 cars by the end of this year, and the figure is expected to double to 1.2 million by 2015, propelled by stable growth in the overall economy and growing individual wealth.

Weiming Soh, executive vice-president of Volkswagen Group China, said global sales for the Phaeton will reach 7,000 units this year, with half expected to be sold in China.

China is already Phaeton's biggest single market in the world, Soh said.

"The Phaeton is Volkswagen brand's flagship model that demonstrates its wisdom in car manufacturing," he said at the model's China launch ceremony at the Forbidden City.

The New Phaeton offers three engine options - 3.6-liter V6, 4.2-liter V8 and 6-liter W12 - for the Chinese market.

He expects China sales of the New Phaeton will continue to increase significantly in coming year due to fast growth in luxury car demand in the country.

Soh stressed that Volkswagen is now considering to design the next-generation Phaeton that will cater to Chinese customers' needs more than before.

VW craftsmanship

The New Phaeton represents the highest level of Volkswagen's craftsmanship and design wisdom.

The model's exterior design features an elegant and low profile style in line with Volkswagen's design language, showing the brand's confidence and power.

The interior utilizes luxurious materials and advanced techniques, providing customers with comfort while offering delight to the eyes.

The model is also a showcase of Volkswagen's cutting-edge technologies and expertise. Standard configurations include the Dynamic Light Assist, which allows constant full beam without blinding oncoming drivers, Adaptive Cruise Control and 4 Motion All-Wheel Drive that ensures superior drivability and safety for the driver.

At the Volkswagen plant in the German city of Dresden, the Phaeton is crafted like a work of an art. A transparent factory specially built for the model sits along the Elbe River amid a forest park, providing a quiet atmosphere for the luxury model's birth.

Fully handmade

The Phaeton is fully hand-made using about 100 patented techniques.

Although machines and robots could spray paint and sew leather seats adroitly within just several minutes, workers at the Phaeton factory are determined to impart their own craftsmanship.

The wooden interior parts alone requires 300 hours to finish to an accuracy in fit reaching 0.1 mm.

In line with its international practice, Volkswagen has also built the Phaeton customization centers in China.

The centers offer customers many options catering to the individualized demands of high-end buyers.

As a result, each Phaeton that rolls out of the Dresden factory is unique.

At present there are three Phaeton customization centers in Shenzhen, Chengdu and Beijing. And in the years to come, more outlets are expected to be built to cover more areas in China.

The Phaeton also provides top-notch after-sales service by offering one-to-one attention.

Customers can enjoy 24-hour road rescue service free of charge for five years. Clients can also have a Phaeton for temporary use if their own cars are under repair.

Volkswagen is also planning to implement the German service standard for Chinese Phaeton owners to enhance their experience with the Phaeton.

Source:China Daily

(Editor:黄蓓蓓)

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