'Five pillars' of Mercedes-Benz Star fund

09:20, July 01, 2010      

Email | Print | Subscribe | Comments | Forum 

Environmental Protection - Under the Green Legacy Program, Mercedes-Benz has partnered with UNESCO in the last three years to support the preservation of World Heritage Sites in China.

Key achievements include the world's first advanced geographical information system established in panda sanctuaries in Sichuan as well as a three-year partnership agreement with the China Conservation and Research Center for the Giant Panda to improve the overall living conditions of the young pandas.

The Mercedes-Benz Panda Kindergarten now houses baby pandas born after the Sichuan earthquake.

Education - The construction for Mercedes-Benz Elementary School in Shifang was completed by a donation of 5.15 million yuan and the school began a new semester in May this year.

The company also has a long track record of working with top institutions such as Peking University on scholarship programs.

Music, arts and sports - Mercedes-Benz has been a strategic partner of the National Center for the Performing Arts.

The two jointly held a weekend concert series offering the public the chance to enjoy performances at a lower ticket price.

Special events were also held for less-privileged groups, such as children and teachers from Hope Schools and schools for children of migrant workers, at a free concert on Children's Day this year. A similar event was hosted for a group of visually impaired children last year.

Along with the Chinese Tennis Association, the company also launched the Mercedes-Benz "Swing for the Stars" Junior Tennis Development Program to develop and groom young sporting talent. Besides offering training for professional young players, the initiative also brings tennis to campuses throughout the country.

Culture of driving - To help improve road traffic safety standards in cooperation with the Road Traffic Safety Association of China, the automaker has jointly hosted the "Safety starts with me" public educational campaign since 2003. Its commitment to bring green technology and sustainable mobility for the future is another way of contributing to a greener future.

Charity and disaster relief - The company supports projects to help the underprivileged and respond quickly to help those affected by disasters. For example, Daimler Northeast Asia, together with its joint venture and Mercedes-Benz, donated over 10 million yuan to Sichuan earthquake sites in 2008.

Source: China Daily

(Editor:黄硕)

  • Do you have anything to say?

双语词典
dictionary

  
Special Coverage
  • Premier Wen Jiabao visits Hungary, Britain, Germany
  • From drought to floods
Major headlines
Editor's Pick
  • A fallen tree is seen on a road in Qionghai, south China's Hainan Province, Sept. 29, 2011. Typhoon Nesat was predicted to land in Hainan later Thursday, bringing heavy rainfalls to the island. (Xinhua/Meng Zhongde)
  • A man visits "Thy Word Is Truth, the Bible Ministry Exhibition of the Protestant Church in China", during its opening at Mount Vernon Place United Methodist Church in Washington DC, capital of the United States, Sept. 28, 2011. Through the Bible's various Chinese versions, ancient or modern, as well as pictures, paintings, calligraphy, art works and historical documents, the exhibition was expected to give an overall understanding of how Bible was brought into China, how it was translated, published, distributed and loved. (Xinhua/Zhang Jun)
  • A visitor passes by in the exhibition of Istanbul design week on Sept. 28, 2011 in Istanbul, Turkey. Istanbul design week will be hosting designers and design exhibitions from around the world in Istanbul from Sept 28 to Oct 2 with the participation of 25 countries. (Xinhua/Ma yan)
  • Red flag flies at the Jiuquan Satellite Launch Center in northwest China's Gansu Province, Sept. 28, 2011. A spokesperson with China's manned space program said Wednesday that fuel has been injected into the Long March-2FT1 carrier rocket in preparation for launching the Tiangong-1 space module Thursday evening as planned. (Xinhua/Wang Jianmin)
  • A militant loyal to the Libyan National Transitional Council (NTC) waves in a tank near Bani Walid, one of the pro-Muammar Gaddafi strongholds, on Sept. 28, 2011. (Xinhua/Hamza Turkia)
  • Jewish worshippers pray at the Western Wall, Judaism's holiest prayer site, in Jerusalem's Old City on Sept. 28, 2011, ahead of Rosh Hashanah, the two-day Jewish new year which will begin at sunset on Sept. 28 and conclude at nightfall on Sept. 30. (Xinhua/Muammar Awad)
Hot Forum Discussion