'Five pillars' of Mercedes-Benz Star fund

09:20, July 01, 2010      

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Environmental Protection - Under the Green Legacy Program, Mercedes-Benz has partnered with UNESCO in the last three years to support the preservation of World Heritage Sites in China.

Key achievements include the world's first advanced geographical information system established in panda sanctuaries in Sichuan as well as a three-year partnership agreement with the China Conservation and Research Center for the Giant Panda to improve the overall living conditions of the young pandas.

The Mercedes-Benz Panda Kindergarten now houses baby pandas born after the Sichuan earthquake.

Education - The construction for Mercedes-Benz Elementary School in Shifang was completed by a donation of 5.15 million yuan and the school began a new semester in May this year.

The company also has a long track record of working with top institutions such as Peking University on scholarship programs.

Music, arts and sports - Mercedes-Benz has been a strategic partner of the National Center for the Performing Arts.

The two jointly held a weekend concert series offering the public the chance to enjoy performances at a lower ticket price.

Special events were also held for less-privileged groups, such as children and teachers from Hope Schools and schools for children of migrant workers, at a free concert on Children's Day this year. A similar event was hosted for a group of visually impaired children last year.

Along with the Chinese Tennis Association, the company also launched the Mercedes-Benz "Swing for the Stars" Junior Tennis Development Program to develop and groom young sporting talent. Besides offering training for professional young players, the initiative also brings tennis to campuses throughout the country.

Culture of driving - To help improve road traffic safety standards in cooperation with the Road Traffic Safety Association of China, the automaker has jointly hosted the "Safety starts with me" public educational campaign since 2003. Its commitment to bring green technology and sustainable mobility for the future is another way of contributing to a greener future.

Charity and disaster relief - The company supports projects to help the underprivileged and respond quickly to help those affected by disasters. For example, Daimler Northeast Asia, together with its joint venture and Mercedes-Benz, donated over 10 million yuan to Sichuan earthquake sites in 2008.

Source: China Daily


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