Copyright center also watching World Cup matches

09:23, June 23, 2010      

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The Copyright Protection Center of China (CPCC) launched a nationwide monitoring system in early June to check that online video coverage of World Cup matches in South Africa is carried legally.

The monitoring system can also be used for investigation and evidence collection, according to CPCC, which is the only State-level organization that provides copyright public services.

World Cup anti-piracy operations are now underway across China, said Yin Zhisong, general manager of Beijing Oriental Yonghe International Copyright Trade Center Ltd, which developed and operates the monitoring system.

Duan Guijian, director of the CPCC, said the system can be used by government agencies, the judiciary, trade associations and industry regulatory bodies.

It also provides information to film and TV production organizations, new media copyright agencies, TV stations, cinemas and copyright holders, Duan said.

In addition to China Central Television (CCTV) channel 5, the biggest sports channel in the country, World Cup fans now have more alternatives over the Internet and cellphones.

China Network Television, a CCTV online channel, is authorized in China for exclusive live broadcast, replay broadcasts and broadcast on demand over the Internet, handsets and other new media.

Three portal websites - Sina.com, Sohu.com, Tencent.com and three video websites -Youku.com, Tudou.com, Ku6.com - have purchased replay broadcast rights from CNTV and are offering World Cup matches for the first time.

Their users can watch match replays and broadcast on demand 90 minutes after games end.

"Online video in China dates from 2006, but then there were only a very small number of short videos uploaded by fans during the last World Cup in Germany," said Gu Yongqiang, CEO of the Youku website.

The number of online video users rose from 230 million in 2009 to 280 million at the end of April this year. Related copyright cases have also increased.

The monitoring system provides facts and sets the standard for new media copyright protection in China, Duan said.

Source: China Daily

(Editor:黄硕)

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