Post-80s get businesslike

08:11, June 07, 2010      

Email | Print | Subscribe | Comments | Forum 

China's post-1980s generation is proving to be passionately entrepreneurial as the economy prospers, a new survey shows.

More than 54 percent of the adults younger than 30 surveyed are planning to launch their own businesses.

That compares with 44 percent of people born in the 1960s and 70s. The figure for people born in the 1950s is about 39 percent.

The findings are part of the Kelly Global Workforce Index, which is conducted by Kelly Services, an international human resources company.

The index reveals opinions about work and the workplace from a generational viewpoint. The company interviewed approximately 134,000 employees from North America, Europe and the Asia Pacific region.

More than 2,000 people in China were surveyed with the help of, one of China's largest human resources service providers.

Mark Hall, director of Operations Greater China for Kelly Services, said that as the economy rebounds in China it is bringing more opportunities for the post-80s generation to set up their own businesses.

To help matters, the Chinese government has introduced various incentives to encourage college graduates to become self-employed. For example, it provides seed money, free risk assessments, free policy training and reduced taxes.

The soaring cost of living and the emergence of many outstanding young entrepreneurs in China have also given impetus to the momentum.

The survey also revealed that more than 48 percent of Chinese baby-boomers believed they had sufficient ability to run their own businesses. Only 23 percent of the post-80s generation shared that confidence.

The general manager of Kelly Services in China, Zhang Zhisheng, said that post-80s staff were very different from previous generations in that they were efficient workers only when they thought the job was meaningful or interesting.

People stayed with employers on average for two to three years. Young workers, especially those aged between 28 and 30, were reviewing their situations and hoping to obtain a breakthrough in their careers and pay rises.

"Loyalty to the corporation, a sense of responsibility and teamwork, and the ability to endure pressure were relatively lower than the levels displayed by people born in the 1970s," said Zhang.

Post-80s workers have fewer advantages because of their relative lack of industry experience, client resources, partners, management skills and funding. They have to create their own businesses through market opportunities. As a result, they face greater challenges securing entrepreneurial success, said Zhang.

Chen Xu, vice-president of, suggested that young people should be more prudent in assessing and observing business opportunities and be prepared to endure hardship.

"They are better off working for a mature enterprise before starting their own business in order to foster networks and prepare themselves for the world of cutthroat commercial competition," Chen said.

"Investment and fund-raising knowledge and social networks are significant to a successful start-up," he added.

"As the economy is turning for the better, the competition will be naturally more fierce," said Hall, from Kelly Services. "The priority for these post-80s people is to improve and update their professional abilities and skills in accordance with market demands. That is the key to success for a new business.

"For employers, post-80s staff are a very important part of the talent reserve and are directly linked to the development of a company."

Source: China Daily


  • Do you have anything to say?


Special Coverage
  • Premier Wen Jiabao visits Hungary, Britain, Germany
  • From drought to floods
Major headlines
Editor's Pick
  • Giant red lantern lights up in Tiananmen Square to celebrate the coming National Day on Oct. 1. (Xinhua/Li Xin)
  • A ceremony is held in Taipei, southeast China's Taiwan, on Sept. 28, 2011, to commemorate the 2,562nd birthday of Confucius (551-479 BC), a Chinese thinker, educationist and philosopher. (Xinhua/Wu Ching-teng)
  • The world's first Boeing 787 Dreamliner for delivery arrives at Haneda airport in Tokyo, capital of Japan, on Sept. 28, 2011. The Boeing 787 Dreamliner, whose buyer is All Nippon Airways (ANA), will implement a flight of ANA on Oct. 26 from Tokyo's Narita Airport to Hong Kong in south China. (Xinhua/Ji Chunpeng)
  • A Libyan National Transitional Council (NTC) fighter shows what is believed to be human jawbone found inside a mass grave near Abu Salim prison in Tripoli, Libya, Spet. 27, 2011. The NTC on Sunday said they had found a mass grave containing the bodies of 1,270 people killed by Gaddafi's security forces in a 1996 massacre at Abu Salim prison in southern Tripoli. (Xinhua/Li Muzi)
  • Rescue workers and local residents search for survivors after a building collapsed in old Delhi, India, Sept. 27, 2011. At least 10 people were killed and 35 injured when an old three-storey building collapsed. More than a dozen people are still feared trapped under the debris, police said. (Xinhua/Partha Sarkar)
  • A visitor has flying experience in the windmill castle of Jinshitan National Holiday resort in Dalian, northeast China's Liaoning Province, Sept. 27, 2011. The castle is a 23-meter-high building with 21 meters in diameter. The castle uses wind tunnel to make objects floating in the air. It is the first indoor stadium in China, which enables people to have flying experience. (Xinhua/Zhang Chunlei)
Hot Forum Discussion