Beijing Auto Expo witnesses ultra-luxury auto mania

15:31, April 28, 2010      

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More than 30 Ultra-luxury cars, with a total value of more than 150 million RMB, have been sold in the ongoing Beijing International Auto Expo as of yesterday.

A Bugatti Veyron 16.4 Grand Sport, priced at 40 million RMB, was reserved even before the press release day. Only 300 of these limited-production cars, worth 2.65 million Euros, are on sale worldwide.

Gao Mengxiong, sales director of Maserati, another luxury auto manufacturer, said that 15 cars had been reserved as of yesterday. This means sales volume reached 375 million RMB.

Moreover, Lamborghini has sold out 3 LP670-4 SV cars, each worth 7.6 million RMB. The recently-debuted limited-edition Spyker LM85 has also been sold and more than five Aston Martin Rapide models have been ordered.

Peter Mak, board chairman of Bentley China, said Bentley had sold 175 cars in China within the first quarter of 2010, a 111 percent growth over the same period of last year. In addition, he said China's billionaires are increasing by 8 percent each year, which means potential customers for those luxury cars will be rising continually.

Gao Mengxiong also said sales of Maserati increased by 50 percent to 80 percent during the first quarter in China. He pointed out China's super-luxury car consumers signify partial rejuvenation. The average age of Maserati car owners in China is between 35 to 40, 10 to 15 years lower than the average age of Maserati owners worldwide. i

Wen Liyuan, CPO of Ferrari, shares Gao's view. She said the average age of Ferrari car owners in China is merely 36 years old, 9 years younger than its global average age.

By People's Daily Online


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