Google China partners cut ties, traffic plummets

15:51, April 16, 2010      

Email | Print | Subscribe | Comments | Forum 

Google China is finally starting to feel the impact of its departure from mainland China after many of its partners ended their relationships with the American search giant. Some of the search engine's R&D personnel have jumped ship and its traffic and market share have declined substantially.

Yesterday, Baidu, China's largest search engine, confirmed that Wang Jin, former vice director of Google China Engineering Research Institute, was named Baidu's vice president and will be in charge of the company's technology department.

Zhao Chenglong, chief analyst from Finder Hunter, said yesterday Google China's staff has remained relatively stable with little personnel changes in sales and marketing departments, but some competitors from the United States and the domestic market are intent on luring the R&D personnel of Google China to join their companies.

Google currently contributes around 15 percent of traffic for domestic small and medium-sized Web sites. The figure was 35 percent in January and February. By contrast, Baidu's share of the search market soared from 50 percent to 75 percent in the first two months of 2010, said Su Daode, head of

"In the past two months, revenues from Google China's new customers had dropped by 20 percent year-on-year," an employee of Google China disclosed yesterday.

The employee also said that there has been no further information after Google's departure from China. He estimated that Google wanted to minimize its action's impact upon the market.

However, it appears Google can't have its cake and eat it too. Some of its partners severed ties with Google, and still more are planning to do so.

China Mobile, China Unicom,, Sina, and had been important partners for Google. China Unicom ceased its cooperation with Google right away. It is reported that Sina and have decided to terminate their relationship with Google.

Tom Group,'s parent company, announced that it has removed its search service powered by Google from the portal site after their contract expired.

"Cooperation partners contribute nearly 40 percent of total traffic for Google China." said Li Zhi, an analyst from Analysys International.

He pointed out that Google's recent traffic decline mainly came from its former partners breaking off their business relationships. However, the change in traffic will directly influence Google's revenue in China. Promotion revenue of small and medium sized enterprises (SMEs) should be the most affected.

People's Daily Online


  • Do you have anything to say?


Special Coverage
  • Premier Wen Jiabao visits Hungary, Britain, Germany
  • From drought to floods
Major headlines
Editor's Pick
  • On Sept. 26, a resident passes by a flower terrace decorated for the coming National Day. (Xinhua/Hang Xingwei)
  • The photo, taken on Sept. 26, shows the SWAT team ready for the joint exercise. (Xinhua/Wangkai)
  • Two metro trains in Shanghai collided Tuesday afternoon, and an identified number of passengers were injured in the accident, the Shanghai-based reported. Equipment failures were believed to have caused the crash on the Line 10 subway, Xinhua quoted local subway operator as saying.
  • An employee at a gold store in Yiwu, located in east China's Zhejiang province, shows gold jewelry on Monday.(Xinhua/Zhang Jiancheng)
  • Tourists ride camels near China's largest desert lake Hongjiannao in Yulin, north China's Shaanx Province, Sept. 24, 2011. Hongjiannao is shrinking as a result of climate change and human activities, and may vanish in a few decades. Its lake area, which measured more than 6,700 hectares in 1996, has shrunk to 4,180 hectares. Its water level is declining by 20-30 centimeters annually and its water PH value has risen to 9.0-9.42 from 7.4-7.8. (Xinhua/Liu Yu)
  • Actors perform royal dance at the Gyeongbok Palace in Seoul, Sept. 27, 2011. A ceremony commemorating the 38th South Korea Sightseeing Day was held in Gyeongbok Palace on Tuesday. (Xinhua/He Lulu)
Hot Forum Discussion