Telecom Beijing branch to release 5 3G commercial packages Apr. 1

16:54, March 29, 2010      

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The Beijing branch of China Telecom will release 3G commercial wireless broadband packages on April 1. There will be five different levels of packages and charges for each will be calculated using both surfing duration and data traffic.

New commercial packages available

Tianyi 3G wireless broadband products have been continually developing for a year since China Telecom's first pre-commercial operation in Beijing on April 3, 2009, and has been enjoying a continual share increase in the Beijing market, currently standing around 70 percent.

Relevant data shows that business people account for 60 percent of the overall 3G wireless broadband users and are the main group of users for the products. The peak hours of broadband usage are shifting from between 10 p.m. and 11 p.m. to primetime hours and have become more evenly distributed, indicating a more frequent daily usage. In addition, roaming services have become essential for users. Of all the 3G wireless broadband users nationwide, half of their online time has been consumed outside Beijing.

Data also indicates that the average service time 3G wireless broadband user use is five hours per day which is far less than that offered by the pre-commercial package. The long service time provided by the pre-commercial package satisfies the needs of users to a large extent and at the same time is an effective incentive for potential users at the pre-commercial stage.

By now, the one-year pre-commercial package has ended and China Telecom Beijing branch, considering all factors including market positioning of 3G wireless broadband and the pricing of similar products, has set reasonable service time lengths and will release the 3G commercial wireless broadband packages on April 1 in Beijing.

Five packages are available.

A total of five different levels of packages are available for the commercial version of the China Telecom Beijing branch 3G wireless broadband service and are priced between 100 and 300 yuan. Customers will be billed for both surfing duration and data traffic, of which data traffic is a newly-adopted charging standard. When either surfing duration or data traffic exceeds the package plan, the 3G service will be rated at the non-plan charge.

The Beijing branch of China Telecom said that it will release detailed information about the commercial version of 3G packages on March 29.

China Telecom has completed its nationwide 3G coverage.

In 2009, China Telecom beijing Branch completed the construction of more than 1,000 base stations, and expanded base stations inside the Fifth Ring Road and in the suburban counties, especially in some densely-populated areas. This further optimized the network capabilities of the core areas and improved indoor 3G coverage so that customers can enjoy 3G services more conveniently and smoothly in certain areas.

China Telecom Beijing branch only had 3G coverage inside the Fifth Ring Road in the beginning, but it now has coverage for the entire city, including the suburban counties. Wherever the CDMA mobile phones have signal, people can enjoy 3G wireless broadband services via 3G USB cards. At present, China Telecom has completed its 3G coverage in 31 provinces nationwide, and customers have access to the 3G network freely in all cities above the county level across China.

According to expert analysis, China Telecom Beijing branch launched the 3G pre-commercial service about a year ago, and has so far owned a sizable market share and certain positive responses. Moreover, the product itself has become mature through adjustments and sound base stations. China Telecom Beijing Branch adjusted the 3G tariff and charged customers according to surfing duration and data traffic in line with the current mainstream standards of the 3G market. In short, 3G will step into a stable development stage from the promotional period.

By People's Daily Online

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