Chery's 2 millionth vehicle rolls off production line

16:40, March 29, 2010      

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Chery's 2 millionth vehicle rolled of the production line on March 26. Chery announced the formal launch of two brand new models including the X5 and H5 at an off-line ceremony.

With a total output of 2 million units, Chery has become China's fifth largest manufacturer of passenger vehicles, after Shanghai Volkswagen, FAW-Volkswagen, Shanghai General Motors and Guangzhou Honda. Chery is also China's first enterprise which has independently developed and manufactured 2 million passenger vehicles.

Chery’s 1 millionth vehicle rolled off its assembly line in 2007. So far, the automaker has put an end to its first development stage characterized by “rapid and satisfying development," and has entered a brand new development stage, during which it will improve product quality, service, brand image and increase brand value.

Owing to 10 years of technology research and development, Chery spent one-fourth of the time it took to manufacture its first million vehicles to make the second million. At the same time, Chery exported 230,000 vehicles over the past two and a half years, 1.6 times its total export volume for the previous seven years, accounting for 45 percent of China's total. So far, Chery has become China's biggest exporter of passenger vehicles for seven consecutive years. As a leading enterprise, Chery has fully demonstrated the "Chery Acceleration."

Chery's strategic development goal is to develop itself into a global brand and become a "Chinese business card." To this end, it has formulated a six-year medium-term development strategy between 2008 and 2013. Following the preparations in 2008 and the overall arrangement in 2009, Chery will improve its product quality and marketing operations in 2010. It has already made preparations to embark on a new development journey.

"Although the figure of two million does not mark an outstanding milestone in Chery's development course, it is a solid step in Chery's 'Long March' to build up a world famous brand for China's automobile industry. This step will help us to lead the advancement of Chinese-brand vehicle manufacturers in a faster and sounder development manner," said Yin Tongyao, chairman and general manager of Chery.

By People's Daily Online
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