Chinese online game market reaches 25.8 billion yuan

09:22, January 21, 2010      

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After 10 years of development the Chinese online game market reached 25.8 billion yuan at the end of 2009. Of which, the domestic online game market accounted for 15.78 billion yuan, occupying 61.2 percent of the entire market, according to the "White Paper on China's online game market 2009" released by Ministry of Culture recently.

The white paper said that products with independent intellectual property saw significant expansion and there were 80 China-made online games put into on-line operation. Overseas export revenue reached 106 million U.S. dollars, a 47.2 percent increase over the previous year.

According to the report, Tencent had replaced Shanda Interactive Entertainment to become the largest online game operator in the country. They are followed by NetEase.com and they occupy 52.9 percent of the entire market. Large multi-user with role-playing online games occupied the main market share with 20.38 billion yuan, accounting for 79 percent of the market. Meanwhile, advanced casual games expanded rapidly. The market size for casual games in 2009 reached 3.55 billion yuan, representing a 49.7 percent increase over 2008.

The document also underlined several problems behind the thriving online gaming market, including "vulgar" content and addiction to online games. At the same time, homogenization of online games, irrationality of product structures may also restrict the development of online games. Officers in charge of MOC's culture markets department said the ministry would promulgate a regulation this year to better manage the market and protect the growth of adolescents.

By People's Daily Online
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