Japanese companies target China's online shopping

16:59, December 22, 2009      

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China's online shopping sales in 2009 are expected to reach 238.8 billion yuan, while in 2012 the figure is expected to hit 791 billion yuan, according to a report form Japan's Kyodo News.

As of the end of 2008, the number of Chinese netizens has surpassed the U.S. totaling 298 million people, ranking the first in the world. And the scale of e-commerce has reached 2.4 trillion yuan.

So Japanese businesses have begun to turn their eyes to China, and the rapid development of online shopping in China is considered as the key to opening the Chinese market.

Chinese market is too attractive because its population is 10 times bigger than Japan's. But China is too large, it is impossible to open stores in all regions, so online sales will become the key to opening the Chinese market, said a manger from a Japanese children's wear manufacturer.

Many Japanese companies have opened online stores targeted at Chinese consumers. Japan's largest online shopping company Rakuten mall has launched a Chinese-language homepage on its online store, "Rakuten Ichiba".

Buy-j, the first Japanese online store which offers payment via CUP cards, has many Chinese characteristics, and the homepage is very colorful, different form ordinary Japanese Web sites, elegant and simple style.

These Japanese businesses are very attentive when catering to Chinese consumers' psychology, such as their emphasis on the same price of goods with that in Japan, or even lower, the quality of products, no fake goods and more.

By People's Daily Online
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