Chinese World Cup sponsor Yingli sees stock price, orderbook grow as branding efforts pay off

16:35, July 26, 2010      

Email | Print | Subscribe | Comments | Forum 

Chinese company and World Cup sponsor Yingli Green Energy Co. has seen its stock price and orderbook grow since its sponsorship of the global sporting event.

The New York Stock Exchange-listed solar panel manufacturer's stock price rose 3.80 U.S dollars between June 7 to July 23, increasing the company's market capitalization by 560 million U.S. dollars, the company's CFO, Li Zongwei, said over the weekend.

The Yingli brand appeared at the World Cup along with other world famous brands like Adidas and Nike.

Li said Yingli plans to set up a South African subsidiary this year to supply solar panels for 20 Africa soccer training centers.

Li said the company's World Cup sponsorship program has given the company's worldwide branding a boost.

"The number of orders we received in the first half of the year was 3.5 times that of the same period last year," he said.

Yingli is headquartered in Shijiazhuang, the capital city of north China's Hebei Province. It was established in 1987 to design and make solar panels. The company recorded revenues of 1 billion U.S. dollars last year and sells 90 percent of its production to overseas markets.

The company expects revenues to increase 31.8 million dollars this year.

Yingli was the first Chinese company to sponsor the Word Cup.

Source: Xinhua


  • Do you have anything to say?


Special Coverage
  • Premier Wen Jiabao visits Hungary, Britain, Germany
  • From drought to floods
Major headlines
Editor's Pick
  • Staff members watch a screen showing the blast-off of the Long March-2FT1 carrier rocket loaded with Tiangong-1 unmanned space lab module at Beijing Aerospace Control Center, Sept. 29, 2011. Commander-in-chief of China's manned space program Chang Wanquan announced Thursday night that the launch of Tiangong-1 space lab module was successful. (Xinhua/Wang Shen)
  • Chinese President Hu Jintao watches the launch of Tiangong-1 space lab module at Beijing Aerospace Control Center in Beijing, capital of China, Sept. 29, 2011. Other members of the Standing Committee of the Political Bureau of the Communist Party of China (CPC) Central Committee, including Wu Bangguo, Jia Qinglin, Li Changchun, Xi Jinping, Li Keqiang and Zhou Yongkang, are also present. (Xinhua/Rao Aimin)
  • The graphics shows the launch procedures of the carrier rocket of Tiangong-1 space lab module, Long March-2FT1 on Sept. 29, 2011. (Xinhua/Lu Zhe)
  • Image taken from Beijing Aerospace Control Center shows a Long March-2FT1 carrier rocket loaded with Tiangong-1 unmanned space lab module blasting off from the launch pad at the Jiuquan Satellite Launch Center in northwest China's Gansu Province, Sept. 29, 2011. (Xinhua)
  • On Sept. 28, tourists travel around the Mingshashan Scenic Area in Dunhuang, Gansu province by camel. With the National Day vacation right around the corner, more and more tourists from home and abroad are going to Dunhuang. Riding on a camel, they travel in the desert to enjoy the cities rare form of natural scenery. (Xinhua/Zhang Weixian)
  • Chinese forest armed forces work together with forest firefighters on Sept. 28. (Xinhua/Chai Liren)
Hot Forum Discussion