Chamber has it made (2)

09:15, November 04, 2010      

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Another change of European investment in China is that more and more small and medium-sized European companies are coming to China. Twenty five percent of the 1,500 members of the Chamber are small and medium companies. The obstacles and barriers to get in and operate in China that they have to face are not very different from those of big companies, but the influence on them is bigger as they are not as well equipped and don't have the resources to get past the difficulties.

The Chamber set up a specific unit to bring together small and medium-sized companies and specialized consultants to help those companies deal with local governments. "China is more like the whole European continent rather than a country. Every place here is different," Moens said. "We do not simply defend the companies, but to make the process clear for them," he added.

The Chamber also works particularly on intellectual property rights (IPR). It's started a help desk for small and medium-sized companies to call for advice on IPR. The Chamber has been helping with several hundred companies in IPR.

Thirty years ago, every foreign company that came to China had the story in its mind that if every Chinese spent one yuan, the profit would be enormous as China has the largest population in the world. But they soon realized that China was not the market they imagined. Those companies who adapted the market soon survived and those who did not went back home.

Although China is still a very attractive market, the competition here is getting more intense. Now not only are more foreign competitors coming to China, but the domestic competition is growing very quickly.
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