Yahoo buys social TV startup IntoNow

08:54, April 26, 2011      

Email | Print | Subscribe | Comments | Forum 

Yahoo Inc. on Monday announced that it has acquired IntoNow, a startup company whose technology can let users almost instantly recognize TV content and share favorite programs with their friends.

IntoNow has built a technology platform that can automatically identify live television content and any previously aired U.S.- based television programming in the past five years.

It also offers an application for iPhone and other devices running Apple's iOS operating system, which can help users connect and engage with their friends around the shows they love.

With the application, users can find out what their friends are watching and engage in discussion through their favorite social networks, or discover what shows they have in common with others and which of them are on air right now.

"Relying on social channels as a means for discovering content - - whether it's on a PC, mobile device, or TV -- is rapidly on the rise," Bill Shaughnessy, Yahoo's senior vice president of product management and product marketing, said in a statement.

"IntoNow's technology combines the ability to check-in to what a consumer is watching, engage in conversations, and find related content," he added.

In a post on its company blog, Yahoo noted that the addition of IntoNow will enhance its video programming, and bolster its social engagement across the Yahoo network and on all screens.

IntoNow, headquartered in Palo Alto in the U.S. state of California, was only launched in January 2011 and now has seven employees.

Yahoo didn't disclose terms of the purchase. Technology blog TechCrunch reported that Yahoo paid between 20 million to 30 million U.S. dollars, citing sources with knowledge of the deal.

Source: Xinhua
 
 
     
 
BRICS Leaders Meeting 2011
 
Japan in aftershocks
 
     
 
 
 
  Weekly review  
 
April 20   Beijing-Shanghai high-speed rail to remove luxury seats
 
April 18   China undergoing shift into nation of consumers
April 18   Zhejiang checks food, raids illegal bun makers
April 19   SASS: Chinese students mentally healthier than Asian peers
April 23   The week in pictures
April 19   Build legal bulwark against moral decline
April 21   'China model' 30 years on: from home to abroad
April 21   Piano student's bloody crime heart-wrenching in China
April 18   China places firmer lid on home prices
April 19   China puts brake on economic bullet train
 
     
 
 

(Editor:张茜)

  • Do you have anything to say?

双语词典
dictionary

  
Special Coverage
  • BRICS Leaders' Meeting 2011
  • Focus On China
Major headlines
Editor's Pick
  • Bullet train between Tokyo and Sendai resumes
  • Chinese vice premier urges better services for government-funded hospitals
  • Antique car parade held on Easter Sunday in Canada
  • Sandstorm sweeps across NW China
  • Continuous snowfall disturbs traffic in NE China
  • 1st girl-and-boy twin polar bears survive in China
Most Popular
Hot Forum Dicussion