McDonald's one-day hiring spree sparks controversy (3)

16:21, April 06, 2011      

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RECASTING THE "MCJOB" IMAGE

McDonald's upcoming hiring event also aims at changing people's negative perception towards McDonald's jobs and attract more fresh graduates.

While McDonald's has been posting consistent growth during the last eight years, entry-level jobs at the fast-food chain have long been perceived as "McJobs," namely low-wage, dead-end work.

Calkins also agreed the core challenge for McDonald's is recruiting qualified staff.

"If people don't feel good about working at McDonald's, then delivering great service is a huge challenge," he said, "If McDonald's is going to succeed, they have to attract good people, because the only way you can deliver great service is if you attract good people, and if you can get them excited about delivering good service," he said.

Meanwhile, as the economy improves, the fast-food chain could face tough competition in attracting qualified workers. By hiring earlier than other companies, the restaurant chain will be ahead of the game and will "get people feeling good about McDonald's and feeling good about jobs at McDonald's," Calkins said.

Source: Xinhua
 
 
     
 
 
 
     
 
 
 
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(Editor:张茜)

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