McDonald's one-day hiring spree sparks controversy

16:21, April 06, 2011      

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McDonald's has announced it would hire 50,000 employees nationwide on April 19, prompting many experts to ask whether the announcement indicates an improved economic outlook.

The one-day hiring spree is expected to beef up the work force of the Chicago-based fast food giant, which has nearly 14,000 restaurants across the nation with 400,000 employees.


Sue Hensley, senior vice president for communications at the National Restaurant Association, believed the announcement reflected strengthened confidence in the restaurant industry.

"We have seen some growing confidence in industry trends and in hiring in the restaurant industry. I think that this announcement by McDonald's is one more indication of that strengthening," Hensley said.

Overall, the restaurant industry is creating jobs at a faster rate than other sectors of the economy, Hensley said, predicting a 3.6 percent growth in sales in 2011.

The restaurant industry is the second largest private-sector employer in the United States. With summer approaching, restaurants are expected to hire more workers, she said.

"McDonald's is smart to get ahead of what looks like an improving jobs environment," said Tim Calkins, a professor at the Kellogg School of Management.

"It's a bold announcement, and I think it's a very positive announcement for McDonald's ... Clearly it reflects an improving economy," said Calkins, author of "Breakthrough Marketing Plans."

"People are concerned about jobs, and McDonald's is stepping forward with a very bold statement about hiring. So I think this says very good things about McDonald's, and they're gonna get a very positive response to their program," he added.
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