Volvo Cars new chief vows to make it profitable

08:51, August 19, 2010      

Email | Print | Subscribe | Comments | Forum 

New Volvo Cars chief Stefan Jacoby on Wednesday vowed to do his best to make the company profitable.

He spoke to journalists at Volvo's Gothenburg headquarters before officially starting the job next Monday.

"We must find our right position and sharpen Volvo's roll, we must find our own way to position the company," Jacoby said.

The German-born former Volkswagen manager said he would learn to live with the different cultures.

"I have lived in Germany, Japan, the U.S. and Amsterdam, which are a cultural melting process. We all sit in the same boat. So we must feel similar," he said.

"Volvo is a global company and it must have a global appearance. I look forward to working in a multi-cultural environment here," he said.

Jacoby reportedly has bought a house in Gothenburg near the Volvo headquarters, indicating he sees a long-term future with the company.

In an interview with the Swedish news agency TT, Jacoby said he was convinced by Volvo's new president, Li Shufu, that Volvo would be independent from Chinese carmaker Geely in terms of marketing. Zhejiang Geely Holding Group completed the acquisition of Volvo Car Corporation from Ford Motor Company earlier this month.

"My job is to develop Volvo and that should be done independent from Geely," Jacoby said.

Born in Hannover in 1958, Jacoby studied economics in 1985 and then worked with Volkswagen. He has been in several senior positions in the German car company.



  • Do you have anything to say?


Special Coverage
  • Premier Wen Jiabao visits Hungary, Britain, Germany
  • From drought to floods
Major headlines
Editor's Pick
  • Staff members watch a screen showing the blast-off of the Long March-2FT1 carrier rocket loaded with Tiangong-1 unmanned space lab module at Beijing Aerospace Control Center, Sept. 29, 2011. Commander-in-chief of China's manned space program Chang Wanquan announced Thursday night that the launch of Tiangong-1 space lab module was successful. (Xinhua/Wang Shen)
  • Chinese President Hu Jintao watches the launch of Tiangong-1 space lab module at Beijing Aerospace Control Center in Beijing, capital of China, Sept. 29, 2011. Other members of the Standing Committee of the Political Bureau of the Communist Party of China (CPC) Central Committee, including Wu Bangguo, Jia Qinglin, Li Changchun, Xi Jinping, Li Keqiang and Zhou Yongkang, are also present. (Xinhua/Rao Aimin)
  • The graphics shows the launch procedures of the carrier rocket of Tiangong-1 space lab module, Long March-2FT1 on Sept. 29, 2011. (Xinhua/Lu Zhe)
  • Image taken from Beijing Aerospace Control Center shows a Long March-2FT1 carrier rocket loaded with Tiangong-1 unmanned space lab module blasting off from the launch pad at the Jiuquan Satellite Launch Center in northwest China's Gansu Province, Sept. 29, 2011. (Xinhua)
  • On Sept. 28, tourists travel around the Mingshashan Scenic Area in Dunhuang, Gansu province by camel. With the National Day vacation right around the corner, more and more tourists from home and abroad are going to Dunhuang. Riding on a camel, they travel in the desert to enjoy the cities rare form of natural scenery. (Xinhua/Zhang Weixian)
  • Chinese forest armed forces work together with forest firefighters on Sept. 28. (Xinhua/Chai Liren)
Hot Forum Discussion