Nokia, Yahoo team up in providing maps and e-mail services

09:43, May 26, 2010      

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Yahoo and Nokia are teaming up to boost their mobile Internet offerings, seeking to regain market share lost to rivals.

Starting in the second half of this year, Yahoo will host Nokia's Ovi e-mail on its phones exclusively, and Nokia, in turn, will provide maps and navigation for Yahoo.

At a news conference in New York on Monday, the companies highlighted the importance of expanding services for users in emerging markets, for whom the phone is increasingly the primary device for using the Internet.

Nokia is the leading handset vendor in many emerging markets, but it has struggled to grow in North America. Nokia Chief Executive Olli-Pekka Kallasvuo said working more closely with Yahoo would help it compete in the United States.

"Location, maps and navigation will get more mind-share, will get more attention in the US and many more users in the North American market," Kallasvuo said. "This is one step we're taking in making our position stronger in the US."

The role of mobile services and software has become much more important since Apple and Google entered the phone market, forcing traditional handset vendors such as Nokia and Samsung to hurry to build up their offerings.

Yahoo CEO Carol Bartz said the company had not invested sufficiently in its maps offering and hoped the partnership would help it leap forward.

Bartz said that the offer of improved location and navigation technology would help drive Yahoo's bid to build local advertising and marketing services for consumers.

The companies also said the co-branded services would be available starting from the second half of this year and globally in 2011.

Source: Global Times

(Editor:黄蓓蓓)

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