Mother's day purchase 70% of Mexican white goods sales

15:07, May 11, 2010      

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Some 70 percent of white goods sales come in the month of may, related to Mother's Day, which fell on Monday, Mexico's Federal Consumer Defense Agency (Profeco) said in a Monday report.

Profeco's report, published on its web page, added that around half of

Mexico's mothers are taken out for a meal on the day. Around half say they

would prefer gifts of personal accessories including watches, shoes and perfume.

Separately, the Bank of Mexico reported that money sent home by Mexicans is typically 15 percent higher during the first half of May than the yearly average.

May 10 was chosen by Mexico's government in 1922 as mother's day because at the time Mexican workers were paid every 10 days and May already had a traditional indigenous festival to maternity.



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