Wall Street Journal profits soar following iPad launch

13:33, May 06, 2010      

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According to foreign media, News Corporation's boss Rupert Murdoch recently claimed that in only one month, iPad has brought 64,000 subscribers and huge profits to the Wall Street Journal.

That's surprising because an initial 3,200 subscriber base was reported back in mid-April. It's assumed Murdoch was combining figures of new iPad subscribers with existing WSJ subscribers who have added it to their existing paper and web deals for free. It also may include some people who have downloaded the app for the free two-week trial period but have yet to charge it to their credit cards.

The subscriptions are registered in-app via the paper's own system rather than Apple's set-up, Murdoch was able to boast that, unlike with Amazon's Kindle, "[News Corporation] keep[s] 100 percent of the revenue from the iPad."

Newspaper circulation has largely been in decline ever since the advent of online news services, but an ever-increasing iPad userbase could give large sections of the press a lifeline in the years to come.

By People's Daily Online


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