The largest U.S. automaker General Motors Co. will no longer include the silver "GM" corporate logo on its vehicles in a move to emphasize the four core brands that survived the automaker's bankruptcy, a spokesman of the company said Tuesday.
The move, which takes effect starting with the 2010 model year, was made earlier this month by the company's newly formed executive committee.
"We are just really focused on the four core brands and this provided us with another opportunity to make sure they were at the forefront," GM spokesman Terry Rhadigan said.
The move downplays the link between the Chevrolet, Cadillac, Buick and GMC brands and their corporate parent, following the automaker's recent trip through bankruptcy court and months of negative headlines.
GM emerged from bankruptcy court last month after shedding debts and factories and receiving 50 billion dollars in federal aid. It is in the process of selling or eliminating the Saab, Saturn, Hummer and Pontiac brands.