U.S. automaker General Motors Co. plans to spend big on advertising to market its brands and get consumers into showrooms, the company said Wednesday.
Officials from the Detroit automaker said that it will boost spending on advertising its four remaining brands that emerged after bankruptcy and will more tightly focus on each one.
According to a Detroit News report, leading the charge will be Vice Chairman Bob Lutz, who took over marketing after GM emerged from bankruptcy in July. He said the new advertising campaign, launching in the fourth quarter, will challenge the public to try GM products and test them against the competition. It will be reminiscent of the famous Chrysler ads that told buyers if they can find a better car, they should buy it.
GM would not comment on how much will be invested in the campaign. According to TNS Media Intelligence, which tracks ad spending in the U.S., GM spent more than 424 million U.S. dollars on advertising campaign during the first quarter of 2009.