Text Version
RSS Feeds
Home Forum Photos Features Newsletter Archive Employment
About US Help Site Map
SEARCH   About US FAQ Site Map Site News
  -Text Version
  -RSS Feeds
  -News Archive
  -Give us feedback
  -Voices of Readers
  -Online community
  -China Biz info
  What's new
GM plans to boost spending on advertising
+ -
08:39, August 13, 2009

 Related News
 GM to unveil new models
 GM to launch car sales through eBay
 GM reports progress in Opel talks with bidders
 GM to introduce plug-in hybrid Buick in 2011
 GM sales extend robust patch
 Comment  Tell A Friend
 Print Format  Save Article
U.S. automaker General Motors Co. plans to spend big on advertising to market its brands and get consumers into showrooms, the company said Wednesday.

Officials from the Detroit automaker said that it will boost spending on advertising its four remaining brands that emerged after bankruptcy and will more tightly focus on each one.

According to a Detroit News report, leading the charge will be Vice Chairman Bob Lutz, who took over marketing after GM emerged from bankruptcy in July. He said the new advertising campaign, launching in the fourth quarter, will challenge the public to try GM products and test them against the competition. It will be reminiscent of the famous Chrysler ads that told buyers if they can find a better car, they should buy it.

GM would not comment on how much will be invested in the campaign. According to TNS Media Intelligence, which tracks ad spending in the U.S., GM spent more than 424 million U.S. dollars on advertising campaign during the first quarter of 2009.


  Your Message:   Most Commented:
Chinese netizens call for punishing Turkey
Al-Qaida threatens Chinese abroad
Public angered by Turkish PM's 'genocide' accusation
Is Washington playing a deeper game with China?
Chinese, Turkish FMs hold phone talks on ties, Urumqi riots

|About Peopledaily.com.cn | Advertise on site | Contact us | Site map | Job offer|
Copyright by People's Daily Online, All Rights Reserved