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GM to launch car sales through eBay
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08:21, August 11, 2009

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U.S. largest automaker General Motors will let consumers haggle over the prices of new cars and trucks through eBay's online marketplace as part of a previously disclosed trial, the company said Monday.

Starting Tuesday, eBay visitors will be able to visit Web pages like gm.ebay.com and chevy.ebay.com, where they can browse new 2008 and 2009 vehicles, ask dealers questions and figure out financing.

According to a Detroit News report, about 225 of California's 250 GM dealers are set to take part in the program, which will begin Tuesday. They will be selling Buick, Chevrolet, GMC and Pontiac vehicles on co-branded Web sites through eBay's online auto marketplace until September 8. The cars will also be searchable through eBay Motors and eBay's main site.

The trial is part of GM's turnaround plan, making more official a practice some of its dealers had already participated in on their own. It expands an existing partnership covering GM certified used vehicles sold through eBay.

GM Chief Executive Officer Fritz Henderson said in July that the company was working on an experiment that would let eBay users in California bid on vehicles or buy them at a fixed price.


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