Samsung to host continental business exhibition in Kenya

08:46, May 09, 2011      

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Largely buoyed by its growing success in the African continent, global consumer electronics manufacturer Samsung Electronics will next week host its second Samsung Africa exhibition in Nairobi.

Samsung Electronics Africa President, Kwang Kee Park, disclosed that as part of the firm's continental growth strategy, Samsung will be focusing on Africa's top 10 economies, which together generate 79 percent of the continents wealth and house almost 47 percent of the population.

"Alongside Kenya, Samsung's key focus countries will continue to be those with large and growing populations, such as South Africa, Nigeria and Sudan," said Park.

Speaking in Nairobi while confirming the local office's readiness to host the five-day Samsung Africa Forum 2011, Samsung Electronics East Africa Business Leader Robert Ngeru reiterated the conventions importance, describing it as Africa's premier consumer electronics and related products business convention.

Ngeru confirmed that Samsung Electronics will be stepping up to showcase innovations in Internet-connected TVs, consumer-inspired digital cameras and the latest mobile technology.

This year's forum, Ngeru disclosed will comprise key media, customers, distributors and top Samsung executives and government officials.

"Through Samsung Africa Forum 2011 here in Nairobi, our aim is to promote cooperation, innovation and the exchange of new ideas in technology with hundreds of delegates set to attend the major convention next week," Ngeru said.

"The Samsung Africa Forum is also an occasion to market and showcase Kenya on the global map given the hundreds of media corps who will also be attending this forum alongside hundreds of major traders from across Africa, Middle East and the Orient."

Founded in South Korea 42 years ago Samsung Electronics has curved a niche as the global leader in digital media and digital convergence technologies.

The inaugural event was staged last year in Johannesburg, South Africa.

With a solid presence across the globe, Samsung Electronics has continued to innovate and is currently using the Samsung Africa Forum as a flagship platform to develop its African market potential.

Recent market penetration efforts in the continent have helped to shore up Samsung's market positioning where it's now ranked as the African market share leader in the broad consumer electronics category, including being the No. 1 brand for TV's, SBS Refrigerators.

Plans are also underway to achieve leadership in other categories, including mobile phones, washing machines and air conditioners, through Samsung's innovative product lineup, enhancing in-country marketing including alliances with retailers such as Nakumatt locally, strengthening distributor infrastructure, as well as tightening and improving supply chain management.

Source: Xinhua
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