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China's luxury market exceeds America
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09:41, September 21, 2009

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China has become the country with the strongest purchasing power of luxury cars in the world. Many luxury cars are eager to enter the Chinese market.

The latest statistics show, the BMW Group's global sales fell 19%, but its sales in China grew 26%. In addition, while the financial crisis causes demand for luxury brands decline in Europe and the United States, the Chinese luxury market is still getting better. At present, China's luxury consumption accounts for 25% of the global market and for the first time it surpassed the United States to become the world's second-largest luxury goods consumer country.

Chinese people's enthusiasm in luxury goods even stunned rich people from developed countries. Chinese people need to recognize that we do not have to be proud of such "second in the world".

According to the World Luxury Association statistics, in 2007, 13% of China's total population bought luxury goods, which is basically consistent with the structure of the distribution of wealth in China "20% of the population possesses 80% of the wealth". Thus, we should also notice there several million people in China who live on less than 1 dollar a day. The rapid growth of China's consumption of luxury goods may also reflects the further widening gap between China's rich and poor.

It is well known that insufficient domestic demand has been the Achilles heel of China's economy. In particular, since the financial crisis last year, China introduced a lot of measures which aim at stimulating domestic demand, but luxury consumption only expand "external demand" of some developed countries, as luxury goods are basically produced by foreign enterprises. Therefore, China's luxury goods consumption "second in the world" may not be a good thing.

By People's Daily Online



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