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Can Chinese herbal tea beat Evian?
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14:49, August 25, 2009

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For a long time, the domestic high-end drinking water market was dominated by foreign brands. Although the 5100 Tibet Spring, Coconut volcanic precious natural mineral water, Aquadeco and other domestic brands have entered the market one after another, it is still difficult to change Evian, Sparkling, Paris, Perrier and other foreign brands' dominant market share.

Recently, the parent company of the red-canned Wong Lo Kat(famous Chinese herbal tea), JDB Group started to sell mineral water. The JDB Group invested heavily in the Qinghai Jade Everest Mineral Water Co., Ltd., and its stage one factory is now in operation. The total investment was 50 million U.S. dollars, in which 20 million U.S. dollars is for first-stage construction. When completed, the factory is expected to produce up to 20 million boxes of mineral water per year.

Wong Lo Kat once had a better sales record than Coca-Cola in China, so will it be able to change the present foreign brand-dominated high-end drinking water market? It is still difficult to come to a conclusion.

Red-canned Wong Lo Kat, famous Chinese herbal tea

The latest data from Drinking Water Association of Guangdong shows that China's high-end drinking water consumer group has been formed. Growth rate of the bottled water industry in Guangdong in 2008 reached close to 20% and in the next five years, China's high-end drinking water market capacity will be no less than 10 billion yuan.

It is understood that Arowana's parent company Yihai Kerry Group which has been focusing on grain and edible oil, has suddenly acquired a 25% stake of the Tibet Glacier Mineral Water Co. Ltd. With the JDB Group joining the market, the market competition of Chinese high-end small-pack drinking water will become increasingly fierce.

By People's Daily Online

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